Mark Smith Q&A on the Lance Icons
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Is this the first time you’ve worked directly with Futura? How did you find working with him?

Yes, this is the first time. I’ve known him for a couple of years and have been to his studio, but I’ve never worked directly with him until now. As I said before, this process was really organic.

What is it about his work that seems to resonate so strongly with people who are into sneakers?

His work is so modern and current, and I think Futura the artist is what resonates more with people, as opposed to what he’s actually working on at any given time. It’s his experiences and his spectrum of creativity that really resonates.

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