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Mark Smith Q&A on the Lance Icons
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What technologies were used to get those shiny icons on the fabric of the shoe in such detail?
The laser technique was used to apply them to the exterior of the shoe. In fact this was the first time we’d used this process with NIKEiD. We’re always trying to push the boundaries with our products and this shoe gave us a great chance to accomplish that.
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© 2005 Freshness Creative Corp. Freshnessmag.com
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