MADFOOT!
www.madfoot.jp
by Poe | debre
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Built upon the concept of “What We Want to Wear", Japanese sneaker brand MADFOOT! has set itself apart from its peers.

The best term to describe its style is the Japanese phrase "Onkochishin", an Asian notion of creating the new by paying homage to the old. While competitors add more technological appendages and wild coloration to their products, MADFOOT! stayed the course, designing its products to be functional and simple with a twist, like its usage of 3M's Scotchlite reflective material.

Because its products go against the trends of the industry, MAD FOOT! has built quite a following, both in and out of Japan, from its “anti-brand" image.