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MIKE - mike23.com
Interview with Founder Scott Nelson
By: Thomas Bradley
Photos: Liquidrice
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What’s the basis? What books, movies, music, and people charge the brand?
The basis....For MIKE it would be the greatest man to ever lace up a pair of sneakers and play the game of basketball, Michael Jeffrey Jordan....Early on dude was so flavor, dude was rocking a gold chain in the game....Early Jordan pieces were buttery... Having a skateboard foundation (28 years and going strong) and a good hoops (26 years) game as well has helped design wise....it's funny how these two things go hand in hand now a days and for me, it has been my life...the MIKE brand will be attractive to anyone that has ever laced up a pair of kicks, JORDAN fans, sports fans, street wear fans....
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© 2005 Freshness Creative Corp. Freshnessmag.com
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